eGo CarShare: The Little Red Car That Could

In the last several years, Boulder and Denver have seen an influx of carsharing programs. The idea is simple and sustainable: park a fleet of eco-friendly cars around the city and let people “rent” the cars for an hour or two to go run errands that might otherwise be a bit of a pain without a set of four wheels. It’s much more affordable than renting a car for an entire day, and the stations around town, typically make it accessible for most.

As stated above, car sharing seems to be a relatively new phenomenon. That is, until you find out a little bit more about eGo CarShare. This locally grown company was founded in 1997, which, to some, might feel like an entire lifetime ago. The company started as “The Little Red Car Co-Op” and the original participants physically passed a key around between one another (since the internet at the time was mostly geocities pages and animated sparkle gifs).

Of course, Boulder is a great fit for entrepreneurs, especially when they’re keeping sustainability and eco-friendly practices in mind. Thanks to the city of Boulder being built for people using all modes of transportation, it’s easier for many people to get away with not owning a car, making eGo CarShare the perfect fit when carless folks need more wheels than two to run some errands.